SWITCHtoHEALTHY

The SWITCHtoHEALTHY project aims to generate an overall change of approach to the modern problem of eating behaviours, by strengthening the role of families towards the promotion of the sustainable Mediterranean food model. The main goal is to generate an actual switch to healthier dietary models, that are more consistent with the Mediterranean Diet.

Switching Mediterranean Consumers To
Mediterranean Sustainable Healthy Dietary Patterns

Data collection

Understanding the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits

Digital & educational tools

formulating innovative snacking products with improved nutritional value, sustainability, ease of consumption, taste; developing digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health

Hands on validation

Engaging families in three target countries (Spain, Turkey, Morocco). The project implements a multicentric and multi-social family-based nutritional intervention across 300 families in three Mediterranean countries for 3 months.

Result uptake - policy

Communication and awareness actions, Design of guidelines for policymakers, Market analysis, business modelling and marketing strategies, Exploitation plans and replication strategies in order to foster new business models and promote eating habits consistent with the Mediterranean diet